In November 2023, Riyadh, Saudi Arabia, welcomed its first-ever edition of Salon du Chocolat, a celebration dedicated to the passion for chocolate and confectionery. This inaugural event brought together a diverse mix of chocolate enthusiasts, professionals, and industry experts, including renowned pastry chefs, authors, and producers, all eager to immerse themselves in the latest trends and products shaping the world of cocoa.
Attendees were treated to a sensory feast with an array of delectable samples, ranging from bonbons bursting with rich flavors and intricate designs crafted from our Pâtissier Chocolate Range to classic truffles delicately dusted with our signature 10% cocoa powder.
The highlight of the event was the daily culinary demonstrations led by Chef Abdellah Tougda, offering attendees an insider's glimpse into the art of chocolate creation. From the tantalizing aroma of cranberry smoked chocolate to the indulgent delights of baked chocolate dreams infused with spiced ganache, each recipe showcased the versatility and innovation inherent in chocolate craftsmanship. Chef Abdellah's final masterpiece, the white chocolate 32% blueberry choco nutty crumbles, left taste buds tingling with delight.
Adding a touch of elegance to the proceedings, our team unveiled a collection of chocolate jewelry, a stunning display of design and innovation crafted from Pâtissier chocolate couverture.
The overwhelmingly positive feedback from attendees underscored our growing visibility and presence in the Saudi market. With each visit, we forged stronger connections and built trust among our audience, paving the way for continued growth and success in the world of chocolate.
