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Export Strategy


Aalst Chocolate leverages on Singapore’s extensive free trade agreements to develop new markets in over 40 countries. We work closely with partners worldwide who have in-depth knowledge on their local markets, allowing us to think globally, act locally.


Brand Strategy


Aalst Chocolate’s decade old history cumulates to our new tagline, “Your Trust, Our Pride”. This reflects our commitment to become the most trusted chocolate production company worldwide. We are committed to establish stronger connections with clients and consumers, to make Aalst Chocolate their most preferred brand.


Talent Development


In Aalst Chocolate, we believe in life-long learning. We have in place a successful mentorship program and regularly conduct product trainings and skills upgrading seminars for employees to encourage career growth. We also partner with local and overseas tertiary institutions to provide internships to develop and discover new talents.  



Intellectual Property (IP) Strategy


Aalst Chocolate’s culture of innovations has produced multiple firsts in the industry. Through a rigorous Intellectual Property process, we are able to leverage on our patented technology and trademarks to open up new business opportunities.

Competitive Advantage:


Production Capability


With an investment of $40 million to date, Aalst Chocolate has one of the most cutting edge and state-of-the art chocolate manufacturing plants in Singapore. Using only European technology, we pride ourselves as the first chocolate manufacturer managed by Singaporeans that can produce both high quality and compound chocolate in Asia.


Technical & Service Support


We have a dedicated team of food technologists and artisan chefs working on product development. The team experiments with ingredients and methods to come up with new recipes and new applications. Marrying science with art, they work with customers to customize products according to their needs and requirements.


In addition, we have a fully functional analytical laboratory and committed quality control team working round to the clock to uphold the highest standard in food safety manufacturing and product quality.


In-depth Knowledge


Possessing an expert knowledge in chocolate making and industry trends, Aalst Chocolate has the flexibility to customize products for different customer needs. Most importantly, the human assets of Aalst Chocolate such as our sales and business development teams, have in-depth knowledge on specific countries and their local markets.


Lastly, with a streamlined corporate management structure, Aalst Chocolate is responsive to different customer needs in a timely and decisive manner.

Sustainability & Supply Chain Commitment


At Aalst, we have a commitment to sustainability and a connection with the communities in which we operate. It is a commitment driven by our founders and the people who work here. It is aligned with the expectations of those in the wider community and shareholders.


As a business, we have a long term focus and commitment that from the factory floor to our retail outlets, all standards have to be met with  measurable benchmarks. These measures are based around a socially responsible supply chain with the health and safety of our employees of utmost importance.


.As Aalst undertakes a global turnaround of operations, we have also begun to undertake a review of policies, relationships and approach to sustainability, supply chain and community engagement.


Our overall aim is to build on what has been achieved, avoid complacency and ensure a thriving culture that sees our brands drive demonstrable and positive change.


Listed below are some of the actions we have launched and the steps we are taking:





  • Using cutting edge, 3-in-1 trigeneration system to reduce annual carbon dioxide emission by 20-30%

  • Investing in green power system saving 30% less on energy bills

  • Donor & sponsor of the International Women's Day to raise funds for indigenous women of the Pacific Islands, UN Women. Australia.

  • Supporter of local children healthcare by hosting chocolate tasting and educational visits - Nanyang Primary School

  • Supporter of kids with special needs by hosting chocolate tasting and making sessions for the Genesis School of Special Education

  • Supporter of local community project with government agency, the SPRING Singapore, by hosting chocolate making sessions.

  • Participant of international trade exchange in collaboration with government trade agency, IE Singapore, by hosting the U.S. Reverse Mission.

  • Participant of Cross-border Health Authority Exchange with AVA Singapore and the Ministry of Health & Welfare Japan

  • Participation of student visits with local university, the Singapore Management University, for factory tour  & chocolate tasting

  • Participation of cultural and educational exchange with international university, the ESSEC Business School Paris-Singapore, for internship program and guest speaking at educational seminars.  



Supply Chain


For close to a decade, Aalst Chocolate has in place internationally recognised, independent and audited supply chain programs in place across its operations.


The company plans to build on this commitment through implementing a corporate social responsibility program under the principles below:


  • Compliance with Laws and Workplace Regulation;

  • Prohibition of Forced Labor;

  • Prohibition of Child Labor;

  • Prohibition of Harassment or Abuse;

  • Compensation and Benefits;

  • Hours of Work;

  • Prohibition of Discrimination;

  • Health and Safety;

  • Freedom of Association and Collective Bargaining;

  • Environment;

  • Customs Compliance; and

  • Security.


The application of these principles throughout the company's international supply chain will enable a better understanding and management of the supply chain.


Prospective new suppliers will be subjected to these principles. Those who demonstrate no motivation or ability to move towards these guidelines will be denied entry to Aalst's supply chain. If a supplier submits to an audit by demonstrating workplace standards below those imposed by the principles, then a corrective action plan will be issued. The supplier then has to demonstrate an improvement or a commitment to improve standards required to ensure entry into the supply chain.


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